By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Make Financial CenterMake Financial CenterMake Financial Center
  • Home
  • Investing
  • Banking
  • Credit Cards
  • Mortgages
  • Money Management
  • Marketing
  • Retirement
Reading: LinkedIn Video Posts Generate 3X More Reach, Study Finds
Notification Show More
Make Financial CenterMake Financial Center
Search
  • Home
  • Investing
  • Banking
  • Credit Cards
  • Mortgages
  • Money Management
  • Marketing
  • Retirement
© 2024 All Rights Reserved | Powered By Make Financial Center
Marketing

LinkedIn Video Posts Generate 3X More Reach, Study Finds

Make Financial Center November 10, 2024
Share
4 Min Read
LinkedIn Video Posts Generate 3X More Reach, Study Finds
SHARE

LinkedIn’s push into video content material is exhibiting outcomes, in keeping with new analysis by advertising and marketing professional Caroline Giegerich.

Contents
Key FindingsWhen To Use Textual content PostsRestricted Monetization AlternativesWhat This Means

Her evaluation, printed in Adweek, assessments LinkedIn’s declare that video will get 5 instances the engagement of textual content posts.

She writes:

“Curious to check LinkedIn’s declare that movies obtain 5 instances extra engagement, I needed to see if the hype held up. Moreover, with a staggering 84% of entrepreneurs using video of their content material methods, I needed to go deep and perceive the true worth of the format.”

Key Findings

Giegerich’s 90-day evaluation revealed video posts constantly achieved greater attain than written content material:

  • Her lowest-performing video posts garnered almost triple the impressions of top-performing written posts
  • Her most profitable video reached 774,000 impressions
  • Her video posts averaged round 250,000 views

Giegerich discovered probably the most success with:

  • Movies below 5 minutes
  • Direct-to-camera strategy
  • Morning posts between 9/11 AM EST

Moreover, she notes including private aptitude to movies could have aided their efficiency:

“By way of the content material itself, I preserve my movies below 5 minutes and communicate on to the digicam about know-how in phrases everybody can perceive to make it accessible.

I additionally publish within the morning between 9 – 11 AM EST. If Gossip Lady coated tech, she’d be me. Over time, I added enjoyable sound results and captions with Capcut.”

When To Use Textual content Posts

Giegerich says that video works finest to create consciousness on the high of the gross sales funnel. As soon as persons are conscious, textual content posts are extra priceless.

She states:

“My written posts dominate the highest three spots for engagement, regardless that my video posts drive considerably extra consciousness. For instance, my top-written publish by engagement drove 68 instances fewer impressions than my lowest-performing video publish.”

Based mostly on her testing, textual content posts acquired extra focused distribution to her connections, whereas movies have been advisable to individuals outdoors her community.

Giegerich provides:

“One format is extra focused to my community and the opposite is being closely fanned by the LinkedIn algorithm to an viewers outdoors of my quick community.”

Restricted Monetization Alternatives

The research highlights LinkedIn’s restricted monetization choices in comparison with its opponents:

  • The present program gives sponsored posts and consulting alternatives.
  • The creator accelerator program is restricted to solely 100 individuals, chosen in 2022.
  • The platform lags behind TikTok and Instagram when offering incentives for creators.

What This Means

LinkedIn’s algorithm tends to favor video, however Giegerich’s analysis highlights that video and textual content serve totally different roles.

Video posts excel at broad consciousness and may obtain greater impression counts, although their efficiency is commonly unpredictable.

In distinction, written posts foster stronger engagement inside established networks.

For entrepreneurs, Giegerich suggests a balanced strategy: use video for visibility and keep written posts for engagement.


Featured Picture: JarTee/Shutterstock

You Might Also Like

25 ChatGPT Examples For Digital Marketers & SEOs

What Every CMO Needs To Know

ChatGPT Recommendations Potentially Influenced By Hacked Sites

Content Decay and Refresh Strategies To Maintain Site Relevancy

YouTube Adds New Viewer Metrics To Track Audience Loyalty

TAGGED: LinkedIn, Marketing, News
Make Financial Center November 10, 2024 November 10, 2024
Share This Article
Facebook Twitter Copy Link
Previous Article Trump Vs. Harris: How Tariff Policy Impacts Your Portfolio Trump Vs. Harris: How Tariff Policy Impacts Your Portfolio
Next Article How To Buy An S&P 500 Index Fund: Key Things To Know How To Buy An S&P 500 Index Fund: Key Things To Know
Leave a comment Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest News

25 ChatGPT Examples For Digital Marketers & SEOs
25 ChatGPT Examples For Digital Marketers & SEOs
Marketing July 14, 2025
About 78% Of Americans Say They’re Uncomfortable Investing In Cryptocurrencies
About 78% Of Americans Say They’re Uncomfortable Investing In Cryptocurrencies
Investing July 13, 2025
Demand Gen Vs. Lead Gen: What Every CMO Needs To Know
What Every CMO Needs To Know
Marketing July 12, 2025
How To Get Free Food – 13 Real Ways To Eat for Free
How To Get Free Food – 13 Real Ways To Eat for Free
Money Management July 11, 2025
Three generation family are playing football together in a field. There are two boys, their father and their grandfather.
Could savers be missing out on retirement riches by ignoring UK shares?
Retirement July 11, 2025
The 5 Worst Investing Moves You Can Make Right Now
The 5 Worst Investing Moves You Can Make Right Now
Investing July 11, 2025

You Might also Like

25 ChatGPT Examples For Digital Marketers & SEOs
Marketing

25 ChatGPT Examples For Digital Marketers & SEOs

July 14, 2025
Demand Gen Vs. Lead Gen: What Every CMO Needs To Know
Marketing

What Every CMO Needs To Know

July 12, 2025
ChatGPT Recommendations Potentially Influenced By Hacked Sites
Marketing

ChatGPT Recommendations Potentially Influenced By Hacked Sites

July 10, 2025
Content Decay And Refresh Strategies To Maintain Site Relevancy
Marketing

Content Decay and Refresh Strategies To Maintain Site Relevancy

July 8, 2025

About Us

Welcome to MakeFinancialCenter, your go-to resource for all things finance. We are dedicated to providing insightful and practical information to help you make informed financial decisions.

Quick Links

  • Investing
  • Banking
  • Credit Cards
  • Mortgages
  • Money Management
  • Marketing
  • Retirement
  • Investing
  • Banking
  • Credit Cards
  • Mortgages
  • Money Management
  • Marketing
  • Retirement

Trending News

25 ChatGPT Examples For Digital Marketers & SEOs

25 ChatGPT Examples For Digital Marketers & SEOs

Average Money Market Account Rates for April 2024

Average Money Market Account Rates for April 2024

7 Of The Weirdest, Wildest, Oddball ETFs

7 Of The Weirdest, Wildest, Oddball ETFs

25 ChatGPT Examples For Digital Marketers & SEOs
25 ChatGPT Examples For Digital Marketers & SEOs
July 14, 2025
Average Money Market Account Rates for April 2024
Average Money Market Account Rates for April 2024
April 10, 2024
7 Of The Weirdest, Wildest, Oddball ETFs
7 Of The Weirdest, Wildest, Oddball ETFs
April 10, 2024
Teaching My Two Young Daughters About Money
Teaching My Two Young Daughters About Money
April 10, 2024
  • About Us
  • Contact Us
  • Disclaimer
  • Privacy Policy
  • Terms of Service
© 2024 All Rights Reserved | Powered By Make Financial Center
Welcome Back!

Sign in to your account

Lost your password?