Aleyda Solis’ SEOFOMO printed a survey of ecommerce homeowners and SEOs that signifies a variety of makes use of of AI, reflecting well-liked website positioning ways and novel methods to extend productiveness, but in addition reveals {that a} important variety of the respondents have but to completely undertake the know-how as a result of they’re nonetheless determining the way it most closely fits into their workflow. Only a few of the survey respondents stated they weren’t contemplating AI.
The survey responses confirmed that there are 5 well-liked class makes use of for AI:
- Content material
- Evaluation & Analysis
- Technical website positioning
- Person Expertise & Conversion Charge Optimization
- Generate Shopper Documentation, Schooling & Studying
Content material Creation
The survey respondents used AI for vital causes like product itemizing and descriptions, in addition to for scaling meta descriptions, titles, and alt textual content. Different makes use of embrace creating content material outlines, grammar checks and different assistive makes use of of AI.
However some additionally used it for weblog content material, touchdown pages, and for producing FAQ content material. There’s no particulars of how extensively AI was used for weblog content material however a case may very well be made in opposition to utilizing it for totally producing major content material with AI (if that’s how some individuals are utilizing it) due to Google’s latest cautionary steerage about in depth use of AI for major content material.
Google’s Danny Sullivan on the latest Search Central NYC occasion cautioned about low effort content material missing in originality.
The opposite reported makes use of of AI was for grammar checking and readability that are wonderful methods to make use of AI. Care must be used even for these functions as a result of AI has a mode that may get injected into the content material even for one thing so simple as checking for grammar.
One other fascinating use of AI is for revising content material in order that it matches an organization’s “model voice” which is checking for phrase decisions, tone, and even sentence construction.
Lastly, the ecommerce survey respondents reported utilizing AI for brainstorming content material concepts which is one other wonderful manner to make use of AI.
Evaluation & Analysis
The half about key phrase evaluation is fascinating as a result of the report lists key phrase analysis and clustering as one of many makes use of. Clustering key phrases in line with similarity is an efficient apply as a result of it’s considerably repetitive and spammy to put in writing pages of content material about associated issues, one web page for every key phrase phrase when one robust web page that represents the complete subject is sufficient.
Specializing in key phrases for website positioning has been round longer than Google, and even Google itself has developed from utilizing key phrases as a option to perceive content material to additionally incorporating an understanding of queries and content material as matters.That is seen in the truth that Google makes use of core topicality methods as a part of its rating algorithm. So it’s considerably curious that topicality analysis wasn’t talked about as one of many makes use of, until key phrase clustering is taken into account a part of that. Nonetheless, information evaluation is a good use of AI.
Technical website positioning
Technical website positioning is a incredible software of AI as a result of that’s all about automating repetitive website positioning duties but in addition for helping on making choices about what to do. There’s numerous methods to do that, together with by importing a set of pointers and/or charts and asking AI to investigate for particular issues. Apps like Screaming Frog permit integration with OpenAI, so it’s leaving time and cash on the desk to not be investigating all of the methods AI can combine with instruments in addition to simply asking it to investigate information.https://www.screamingfrog.co.uk/seo-spider/tutorials/how-to-crawl-with-chatgpt/
For instance, one of many makes use of reported within the survey was for producing an inner linking technique.
Person Expertise (UX) & Conversion Charge Optimization (CRO)
One other manner ecommerce retailer homeowners are utilizing AI is for enhancing the person expertise and CRO.
The survey stories:
- “AI-powered product suggestions
- Chatbots for product discovery or buyer help
- CRO/UX audits based mostly on person conduct”
Coaching & Schooling
Lastly, an growing variety of the ecommerce respondents reported utilizing AI for producing coaching documentation for inner use and for creating buyer documentation.
The survey stories:
“Much less frequent however rising:
- Studying how AI instruments perform
- Utilizing AI to create coaching materials or website positioning studying sources”
Not Utilizing AI Or Restricted Use
What was stunning is the quantity of SEOs that aren’t utilizing AI in a significant manner. 31% of respondents stated they aren’t utilizing AI however are planning to, 3% of the survey respondents have been digging their heels into the bottom and flatly refusing to make use of AI in any manner, whereas an extra 4% answered that they weren’t certain.
That makes a full 37% that aren’t utilizing AI in any significant manner. Checked out one other manner, 31% of respondents have been on the brink of undertake AI into their workflow. Many managed WordPress internet hosting firms are integrating AI into their WordPress builder workflow as are some WordPress builders. AI might be built-in by way of WordPress website positioning plugins as effectively. Wix has already built-in AI into their buyer workflow via their proprietary Astro chatbot and firms like Shopify are additionally planning significant and helpful methods to combine AI.
The SEOFOMO survey makes it clear that AI is a big a part of the website positioning and ecommerce workflow. Those that don’t use AI shouldn’t really feel like they must. However for those who’re uncertain the right way to combine it, a method to consider it’s to ask: what sorts of duties would you hand off to an intern? These are the sorts of duties that AI excels at, enabling one employee to supply at a stage 5 occasions higher than they may with out utilizing AI.
Learn the SEOFOMO in ecommerce survey outcomes:
The SEOFOMO Ecommerce website positioning in 2025 Survey Outcomes
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