LinkedIn is launching a number of new options for individuals who publish newsletters on its platform.
The skilled networking web site needs to make it simpler for creators to develop their publication audiences and have interaction readers.
Extra Individuals Publishing Newsletters On LinkedIn
The corporate says the variety of LinkedIn members publishing publication articles has elevated by 59% over the previous 12 months.
Engagement on these creator-hosted newsletters can also be up 47%.
With this rising curiosity, LinkedIn is updating its publication instruments.
A New Approach To View & Remark
One of many fundamental modifications is an up to date studying expertise that shows feedback alongside the publication articles.
This permits readers to view and take part in discussions extra simply whereas consuming the content material.
See an instance of the brand new interface under.
Design Your Personal Cowl Pictures
Now you can use Microsoft’s AI-powered Designer device to create customized cowl pictures for his or her newsletters.
The combination gives templates, measurement choices, and options to assist design visually interesting covers.
Extra Subscriber Notifications
LinkedIn is enhancing the notifications despatched to publication subscribers to drive extra readership.
When a brand new challenge is revealed, subscribers will obtain e-mail alerts and in-app messages. LinkedIn may also immediate your followers to subscribe.
Point out Different Profiles In Articles
Now you can embed hyperlinks to different LinkedIn profiles and pages straight into their publication articles.
This lets readers click on by means of and be taught extra in regards to the people or corporations talked about.
Within the instance under, you’ll be able to see it’s as straightforward as including a hyperlink.
Preview Hyperlinks Earlier than Publishing
Lastly, LinkedIn lets you entry a staging hyperlink that previews the publication URL earlier than hitting publish.
This might help you share and distribute their content material extra successfully.
Why SEJ Cares
As LinkedIn continues to lean into being a publishing platform for creators and thought leaders, updates that improve the publication expertise are noteworthy for digital entrepreneurs and trade professionals seeking to construct an viewers.
The brand new instruments are a part of LinkedIn’s broader effort to courtroom creators publishing unique content material on its platform amid rising demand for newsletters and knowledge-sharing.
How This Can Assist You
When you publish a publication on LinkedIn, these new instruments might help you design extra visually interesting content material, develop your subscriber base, work together together with your viewers by means of feedback, and preview your content material earlier than going reside.
Featured Picture: Tada Pictures/Shutterstock
