YouTube CEO Neal Mohan introduced that the platform’s short-form video format now generates 200 billion every day views throughout a keynote deal with on the Cannes Lions Worldwide Competition of Creativity.
The milestone comes because the Google-owned platform marks its twentieth anniversary and faces rising competitors from TikTok and Instagram Reels within the short-form video house.
Key Platform Metrics Revealed
Throughout his presentation, Mohan shared a number of efficiency metrics:
- YouTube Shorts averages 200 billion every day views
- One billion viewers watch podcasts month-to-month on the platform
- Over one billion hours of YouTube content material are considered on tv screens every day
- TV screens at the moment are the first viewing methodology for greater than half of the highest 100 YouTube channels
The tv viewing knowledge represents an evolution from YouTube’s mobile-first origins, with creators more and more producing content material formatted for bigger screens.
New AI Options Coming to Platform
YouTube will introduce Veo 3, Google DeepMind’s video era mannequin, to Shorts creators later this summer season.
The instrument allows customers to create AI-generated backgrounds and video clips, constructing upon the prevailing Dream Display function.
The corporate additionally reported that its Auto Dubbing function has processed over 20 million movies since launch six months in the past. The instrument at present interprets content material throughout 9 languages, with 11 extra languages deliberate.
Business Context
YouTube’s bulletins come because the platform competes for creator consideration and viewer time with TikTok, which popularized the short-form video format, and Meta’s Instagram Reels.
The emphasis on tv viewing and longer-form content material could signify an try and differentiate from mobile-first opponents.
Whereas YouTube leads in platform breadth and viewing hours, TikTok nonetheless holds a cultural edge in mobile-native brief video. YouTube’s push towards TV-based viewing and AI creation instruments could assist retain creator loyalty and broaden monetization alternatives throughout codecs.
The AI instruments announcement follows related options from opponents, together with TikTok’s AI results and Instagram’s artistic instruments.
Trying Forward
The shift towards tv viewing and serialized content material marks a departure from YouTube’s roots as a platform for newbie video uploads.
As YouTube enters its third decade, the platform’s technique seems targeted on supporting skilled content material creation whereas increasing its technological capabilities by AI integration.
Featured Picture: Screenshot from: weblog.youtube/news-and-events/neal-mohan-cannes-2025/, June 2025.
