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What Is A Robo-Advisor? | Bankrate

Make Financial Center June 13, 2025
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What Is A Robo-Advisor? | Bankrate
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Robo-advisors have turn into tremendously in style during the last decade, and rightly so. They automate the investing course of for you, making it easy to put money into a diversified portfolio of property, and so they cost a lot lower than a typical monetary advisor. So it’s little surprise that many buyers have turned to them, and robo-advisors now handle a whole lot of billions of {dollars}.

Contents
What a robo-advisor doesHow do robo-advisors make investments?How a lot does a robo-advisor value? Largest benefits of a robo-advisor Who ought to get a robo-advisor? How one can open a robo-advisor account Standard robo-advisorsBettermentVanguard Digital AdvisorWealthfrontSchwab Clever PortfoliosBackside line

Right here’s what a robo-advisor does and who the main gamers are, together with just a few hiding inside a number of the huge monetary establishments you already know.

What a robo-advisor does

A robo-advisor is a digital platform that makes use of expertise to place collectively a portfolio based mostly in your investing targets and wishes.

Robo-advisors principally use the identical instruments a human advisor would use. However a robo-advisor additionally does issues that might be tedious, costly or unimaginable for a human advisor to do.

Robo-advisors can:

In case you have a long-term aim equivalent to retirement, the robo-advisor will have a tendency to select aggressive investments equivalent to inventory funds, which have a observe report of excessive returns. In case you have a short-term aim, the robo would probably choose extra conservative investments, equivalent to bond funds and even money.

How do robo-advisors make investments?

To take a position your portfolio, a robo-advisor sometimes makes use of exchange-traded funds (ETFs) which have sure traits, equivalent to what they’re invested in (shares, bonds, money or some combination), or a sure stage of volatility, together with little or no volatility in any respect.

ETFs cost an expense ratio, which is a payment paid to the fund administration agency based mostly on how a lot you could have within the fund. A typical expense ratio is likely to be 0.05 % to 0.35 % per yr, or $5 to $35 for each $10,000 invested. You pay these charges regardless of which robo-advisor you choose, however some robos provide funds with decrease charges, so examine what they’re charging.

With a robo-advisor, shoppers merely deposit cash into the account, and the robo-advisor invests it in response to the funding plan that’s been laid out. The shopper can entry the robo-advisor account at any level of the day to see the present market worth of the account and the way it’s invested.

How a lot does a robo-advisor value?

Prices can range with robo-advisors, however they’re usually a lot cheaper than conventional monetary advisors. Robo-advisors sometimes cost a proportion of the funds you could have invested with them. That payment is commonly between 0.25 % and 0.50 % per yr, or about $25 to $50 per $10,000 you could have invested. 

That’s a major distinction from the everyday 1 % charged by human advisors. Some robos cost extra, however provide increased ranges of service, equivalent to entry to a human advisor. Others cost no payment in any respect.

Largest benefits of a robo-advisor

A robo-advisor actually shines in just a few key areas, particularly automation, which provides it an actual edge over human advisors. Robo-advisors may be excellent at tedious or formulaic duties, equivalent to designing a portfolio based mostly in your targets. (Human advisors excel on the extra subtle and less-routine duties — right here’s the best way to resolve which is healthier for you.)

  • Worth-added options: As talked about above, robo-advisors stand out in options that might merely be too tedious for a human to deal with, equivalent to day by day tax-loss harvesting. Additionally they make rebalancing a portfolio simple, and so they automate and simplify the method of investing a shopper’s cash.
  • Simplicity: Investing with a robo-advisor is tremendously simple, as a result of shoppers can merely ship in cash, and the robo does the remainder. Buyers don’t have to do the rest, and so they can at all times examine on the account and even modify it, if wanted, when their monetary scenario modifications, for instance.
  • Price: Robo-advisors are typically less expensive than conventional monetary advisors as a result of every part is automated. Some even cost no payment in any respect.

Who ought to get a robo-advisor?

A robo-advisor is usually a nice selection for a lot of various kinds of buyers, however they are often particularly useful to:

  • New buyers who need assist constructing and managing their portfolios. Reply just a few questions to find out your targets and danger profile, and from there, you may examine your portfolio just a few occasions a yr.
  • Buyers who don’t need to pay a human monetary advisor’s charges however need a personalized portfolio based mostly on their wants. 
  • Buyers who need a “set it and neglect it” strategy to investing.

How one can open a robo-advisor account

It’s surprisingly simple to open an account with a robo-advisor, and since they’re all web-based, you will get going at any time of the day or night time. Listed here are some primary steps you have to to take so as to open and arrange an account.

  1. Collect your data. You’ll want some primary private and monetary data equivalent to your Social Safety quantity and checking account particulars. After you have this, you may normally open the account in quarter-hour or much less.
  2. Resolve how a lot to deposit. You don’t even want cash to get began with many robo-advisors, although some might require that you simply deposit a nominal $5 to get going. Others might require $100 and even $500 or extra to begin. Nevertheless, if that’s a priority, you could have choices to keep away from an upfront deposit.
  3. Set your funding plan. When you’ve opened the account, the robo-advisor will use a questionnaire to gauge your danger tolerance and time horizon. From there, it’s going to design a portfolio that meets your parameters utilizing ETFs. The robo-advisor might ask different questions on your monetary targets to additional tailor your portfolio to your particular wants and scenario.

Standard robo-advisors

Robo-advisors have grown lots within the final decade, and most of the unbiased gamers — people who provide solely robo-advisors — are the perfect identified. Nevertheless, different well-known monetary gamers may additionally provide a robo-advisor as a part of their whole providing, so don’t assume the unbiased gamers equivalent to Betterment and Wealthfront are the one recreation on the town.

Robo-advisor Account minimal Charges
Betterment $0 0.25 % yearly or $4 a month
Vanguard Digital Advisor $100 0.20 %
Wealthfront $500 0.25 %
Schwab Clever Portfolios $5,000 None

Betterment

Betterment is likely one of the bigger unbiased gamers, and it requires no account minimal for the entry-level account, which prices a administration payment of 0.25 % a yr or $4 a month relying in your stability and recurring deposits. When you’re on the lookout for extra entry to licensed monetary planners, you may step as much as Betterment Premium for a 0.65 % payment, however you’ll have to plunk down a minimum of $100,000 within the account.

Vanguard Digital Advisor

The highest robo-advisor by property underneath administration is Vanguard, which is finest identified for its lineup of low-cost funds. Vanguard Digital Advisor takes simply $100 to begin investing, and also you’ll pay an all-inclusive payment of about 0.20 %, as an alternative of separate administration and fund charges. Relying on the portfolio and funds you choose, your payment could also be 0.25 % or about 0.16 % as an alternative. 

Wealthfront

Wealthfront requires a $500 account minimal and prices a 0.25 % administration payment. Wealthfront provides low expense ratios on its ETFs, no further account charges and goal-based planning.

Schwab Clever Portfolios

You would possibly hear “Charles Schwab” and assume “low cost dealer,” however this monetary powerhouse additionally runs the second-largest robo-advisor. When you’ll want extra money than different robos to get began — a hefty $5,000 — you received’t pay any administration payment. It’s also possible to improve to the Premium providing, which requires a $25,000 deposit, $300 start-up payment and $30 month-to-month payment. However you’ll even have limitless one-on-one entry to an authorized monetary planner.

Different bigger monetary gamers equivalent to Merrill and Wells Fargo have entered the robo-advisor discipline as nicely.

Backside line

When you would possibly really feel hesitant to belief your cash to a pc app, robo-advisors are literally fairly subtle. In actual fact, your conventional human advisor is probably going utilizing one to create and handle your portfolio anyway. Robo-advisors present many engaging companies for an inexpensive value, and their ease of use makes them notably interesting to new buyers trying to get began.

— Maurie Backman contributed to an replace of this text.

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