TikTok has printed its annual “What’s Subsequent” pattern report, which gives a glimpse into the rising developments and techniques that may form the approaching 12 months.
Right here’s a breakdown of the important thing insights and takeaways from the report.
Prime 10 Takeaways From TikTok’s Report
1. Collaboration
TikTok recommends manufacturers accomplice with a variety of creators to construct extra connections.
In keeping with the report:
- 2 out of three TikTok customers respect when manufacturers collaborate with quite a lot of creators.
- Partnering with creators in several niches helps manufacturers attain distinctive audiences.
- Instance: Supercell’s “Squad Busters” gaming marketing campaign engaged each gamer and non-gamer creators, reaching 261 million folks worldwide.
2. Authenticity
Authenticity in branding continues to drive success. The report highlights:
- 40% of TikTok customers discover manufacturers that showcase persona by way of relatable content material extra related.
- 45% of social/video platform customers say that feeling “understood” by a model enhances relevance.
- Methods like avenue interviews, behind-the-scenes content material, and storytelling may also help construct authenticity on your model.
3. Numerous Views
TikTok’s report reveals manufacturers discover success amplifying numerous voices and views.
Key findings embody:
- 81% of TikTok customers say the platform introduces them to new matters and developments they didn’t know they appreciated.
- Campaigns that encourage customers to share their private tales drive engagement.
4. Feminine Bonding
TikTok’s report highlights the rise of “girlhood” matters and ladies connecting round shared experiences.
The report reveals:
- 72% of girls on TikTok really feel the platform makes it straightforward to attach with communities with the same lived expertise.
- In the present day’s “girlhood” matters vary from pay transparency and self-care to “ASMR” hairstyles and designer splurges.
5. AI-Fueled Creativity
TikTok customers and types are embracing AI.
The report highlights:
- TikTok customers are 1.4x extra possible than customers on different platforms to really feel enthusiastic about Generative AI in advertisements.
- Manufacturers can use TikTok’s free instruments to leverage AI.
- Instance: Lidl tapped into the trending #potaxie universe utilizing AI instruments to create new buying experiences.
6. Worth Of Feedback
TikTok’s remark sections have gotten a device for consumer-brand collaboration.
Key particulars embody:
- 68% of TikTok customers consider manufacturers ought to use feedback to grasp their viewers higher.
- Actual-time suggestions allows manufacturers to replace merchandise or launch new ones based mostly on shopper solutions.
- Instance: Wingstop upgraded its Sizzling Honey Rub taste to a everlasting menu merchandise after demand surged in TikTok feedback, growing buyer satisfaction.
7. Dynamic Storytelling
TikTok is driving a shift towards dynamic, multi-format storytelling.
In keeping with the report:
- 76% of TikTok customers take pleasure in seeing a mixture of photographs and movies.
- Instance: Journey creators use TikTok’s Picture Adverts to share vacation spot suggestions in a easy, swipeable format, eradicating the strain of capturing all the things on video.
8. Redefining Milestones
TikTok is reshaping conventional milestones like homeownership and marriage into extra private, relatable targets.
Key knowledge contains:
- 50% of social and video platform customers search content material that displays their very own lives.
- Instance: DoorDash’s #5to9 marketing campaign inspired customers to share how facet hustles assist them obtain private milestones and passions.
9. Accessibility
TikTok’s Symphony instruments, like dubbing and customized avatars, are serving to manufacturers join with international audiences by way of multilingual and accessible content material:
- Instance: VietJet used AI-generated avatars with multilingual capabilities, growing advert recall and consideration whereas sustaining value effectivity.
10. Rising Communities
TikTok’s area of interest communities proceed to form the platform’s id and cultural relevance.
Common micro-communities embody:
- #WomenInSTEM – Highlighting ladies in historically male-dominated fields.
- #Granfluencers – Older generations participating with audiences of all ages.
- #CorporateBaddies – Celebrating confidence and magnificence in company life.
- #Delulu – A lighthearted pattern about embracing optimism, even when unrealistic.
In Abstract
TikTok’s newest report reveals it’s not only a place for dance movies. Success right here will depend on actual engagement, working with numerous creators, and staying versatile with developments.
The platform’s pushing for precise conversations in feedback quite than one-way advertising and marketing. Whereas AI and new options are helpful instruments, genuine connections matter most.
For anybody planning their 2025 technique, these group and engagement developments are price watching.
Featured Picture: Screenshot from TikTok ‘What’s Subsequent’ Pattern Report, January 2025.
