In a transfer that would redefine social media video content material dynamics, the Meta-owned platform is working internally to increase the utmost size of Reels to 10 minutes.
The potential new extension of Reels would permit creators on Instagram to publish extra in-depth content material, making it competitors for TikTok, X, and YouTube.
10-Minute Reels Coming To Instagram?
In line with Alessandro Paluzzi on X, Instagram could possibly be testing choices to add Reels which are as much as three to 10 minutes lengthy.
This consumer typically shares particulars of latest Instagram options earlier than they’re confirmed.
#Instagram is engaged on the flexibility to create #Reels as much as 10 minutes lengthy 👀 pic.twitter.com/jQTUM9fPsM
— Alessandro Paluzzi (@alex193a) August 30, 2023
Instagram confirmed inside testing of longer Reels with TechCrunch.
For now, Instagram customers can add Reels which are as much as 90 seconds, making the potential change a big shift within the platform’s technique.
Extra Social Platforms Undertake Lengthy-Type Video Content material
This potential growth underscores the escalating competitors between video content material platforms for the eye of social media customers.
If longer Reels arrive, Instagram will compete with a number of platforms for long-form video content material.
TikTok, for instance, has allowed customers to create 10-minute movies since 2022.
X/Twitter added the choice for Blue subscribers to add ten-minute movies in December 2022.
Whereas Shorts stay restricted to 60 seconds, commonplace YouTube movies may be as much as 12 hours lengthy.
Will probably be fascinating to see if Instagram affords distinctive monetization packages to encourage creators to make longer content material since pausing its Reels bonus program earlier this yr.
Amongst its many monetization choices, TikTok permits creators to group movies into monetizable collections known as TikTok Sequence.
Affect On Social Media Entrepreneurs
What do longer Reels on Instagram imply for entrepreneurs?
The power to publish longer video content material on extra social platforms might result in elevated visibility and engagement for manufacturers.
But it surely additionally signifies that entrepreneurs and content material creators on Instagram should make investments extra time and assets into creating longer, higher-quality video content material.
Featured picture: Forstock/Shutterstock
