Instagram is likely one of the high social media platforms on this planet and continues to captivate customers worldwide with its distinctive mix of visible storytelling and interactive options.
Immediately, it’s not only a place to attach with mates and share your life moments; it’s an important device for enterprise development and model consciousness.
As such, it’s necessary to remain knowledgeable of the newest tendencies, consumer behaviors, and insights that outline this platform.
On this article, you’ll discover the newest and biggest Instagram info and statistics, together with particulars on demographics, firm background, high influencers, and far more.
Instagram Info
1. Instagram is at present the fourth most-used social media platform on this planet (behind Fb, YouTube, and WhatsApp). (Supply)
2. Instagram is the twelfth most visited web site within the US, with an estimated 1.47 billion month-to-month visits in October 2023. (Supply)
3. Instagram is the tenth most searched question globally, with a 338 million month-to-month search quantity. (Supply)
4. In 2022, Instagram was the second most downloaded app worldwide. (Supply)
5. Instagram was co-founded by Kevin Systrom and Mike Krieger in 2010.
6. The present head of Instagram is Adam Mosseri.
7. Instagram HQ is situated in Menlo Park, California.
8. In 2017, Instagram was reported to have 450 workers – although, in 2023, that quantity is nicely over 16,000.
When Was Instagram Launched?
9. Instagram was launched on October 6, 2010, however the very first publish was made on July 16, 2010.
How A lot Is Instagram Price?
10. In 2012, Fb paid $1 billion for Instagram.
11. In 2018, Instagram was estimated to be value $100 billion.
12. In 2022, Meta’s “Household of Apps,” which incorporates Instagram, generated $114.45 billion in income.
(Supply) (Supply) (Supply)
How Many Instagram Customers Are There?
13. Instagram has 2 billion month-to-month energetic customers.
14. Advertisers can attain 1.6 billion customers on Instagram in 2023.
15. That quantity is the same as 30.9% of all web customers.
16. Information means that 25.9% of all folks 13 and older globally use Instagram.
(Supply) (Supply)
Instagram Account Development Statistics
17. In September 2011, Instagram had 10 million customers.
18. In February 2013, Instagram had 100 million month-to-month customers.
19. By June 2016, Instagram had 500 million customers.
20. In June 2018, Instagram had 1 billion month-to-month customers.
21. By October 2021, Instagram had 1.16 billion customers estimated.
22. In October 2023, Instagram has over 2 billion customers.
23. Advertisers can attain 176 million extra customers on Instagram in 2023 than they might on the identical time in 2022.
(Supply) (Supply) (Supply)
Instagram High Influencers
24. The Instagram account with essentially the most followers is definitely the Instagram account with 664 million followers.
25. The highest influencer on Instagram is the ultra-dedicated Cristiano Ronaldo. He has 613 million followers in comparison with Lionel Messi’s follower rely of 494 million.
26. Seven out of 10 of the highest Instagram influencers are American.
27. Eradicating manufacturers from the checklist to disclose accounts from people, the highest 10 influencers throughout Instagram are:
*Instagram followers as of December 2023
How A lot Can You Earn On Instagram?
Over the past decade, Instagram and YouTube have considerably contributed to the creator economic system, giving rise to the profession alternative of “influencer.”
Immediately, content material creators are capable of earn a substantial earnings from their posts and movies.
Even a micro-influencer can earn vital earnings with solely a modest quantity of followers:
28. A nano-influencer with between 1,000 and 9,999 followers can earn as much as $1,105 per publish.
29. A micro-influencer with 10,000-49,999 followers can earn as much as $1,674 per publish.
30. A mid-level influencer with 50,000-199,999 followers can earn as much as $3,396 per publish.
31. A macro-influencer with 200,000-499,999 followers can earn as much as $4,992 per publish.
32. A mega-influencer with 500,000-999,999 followers can earn as much as $5,497 per publish.
33. An online superstar with 1 million or extra followers can earn as much as $5,865 per publish.
(Supply)
High Manufacturers On Instagram
34. As talked about above, the highest account with essentially the most followers on Instagram is the corporate itself, with 664 million followers. Eradicating Instagram’s personal account from the checklist, Nike is the top-followed model with 307 million followers.
By eradicating the person influencer’s accounts, we are able to reveal the manufacturers with essentially the most followers on the platform.
Sports activities, particularly soccer, are the predominant area of interest closely investing of their Instagram presence.
35. The highest manufacturers on Instagram are as follows:
*Instagram followers as of December 2023
36. Enterprise accounts on Instagram publish a median of 1.55 posts on major feed per day.
37. 62.4% of Instagram customers comply with or analysis manufacturers and merchandise on the platform.
38. 90% of customers comply with at the very least one enterprise.
39. Based on Instagram information, 70% of individuals both like or don’t thoughts seeing adverts after they’re watching movies on the platform.
(Supply) (Supply)
Instagram Posts With Most Likes
40. The publish with essentially the most likes is {a photograph} of footballer Lionel Messi holding the 2022 FIFA World Cup, posted in December 2022.
41. Second to that could be a {photograph} of an egg that beforehand held the world file since January 2019.
42. Of the highest 10 most-liked Instagram posts, 5 are from footballer Lionel Messi.
43. One other 4 posts are from footballer Cristiano Ronaldo.
44. The highest most-liked Instagram posts in 2023 are:
| Influencer | Description | Likes* | Date of publish |
| Lionel Messi | Lionel Messi holding the FIFA World Cup | 75.6 million | December 18, 2022 |
| World Report Egg | Photograph of an egg | 60.2 million | January 4, 2019 |
| Lionel Messi | Messi sleeping with FIFA trophy | 54.7 million | December 20, 2022 |
| Cristiano Ronaldo | Cristiano Ronaldo and Lionel Messi enjoying chess | 42.8 million | November 19, 2022 |
| Lionel Messi | Lionel Messi on a aircraft with the FIFA World Cup trophy | 42 million | December 19, 2022 |
| Liz 6 | Reel of a sundown | 34.6 million | August 5, 2023 |
| Cristiano Ronaldo and Al Nassr FC | Announcement of Cristiano Ronaldo becoming a member of Al Nassr FC | 34.4 million | December 30, 2022 |
| Lionel Messi | Lionel Messi and staff celebrating the 2022 FIFA World Cup win | 34.4 million | December 21, 2022 |
| Cristiano Ronaldo | On elimination from 2022 FIFA World Cup | 34.2 million | December 11, 2022 |
| Lionel Messi | Lionel Messi and Cristiano Ronaldo enjoying chess | 32.8 million | November 19, 2022 |
*Instagram likes as of December 2023
High Instagram Hashtags Of 2023
45. Hashtags have been launched to Instagram in January 2011 and have lengthy been an integral means of constructing follower counts and navigating content material on the platform. In December 2017, customers may comply with particular hashtags to maintain observe of tendencies and present related content material of their feed.
46. Immediately, you may not see “current” posts from hashtags. As an alternative, you should utilize them to view curated posts from “high” customers that leverage the precise hashtag.
47. The highest Instagram hashtags of 2023 are:
*Instagram posts as of December 2023
(Supply)
Instagram Statistics By Nation
48. India is essentially the most distinguished world viewers for Instagram, with greater than 326.6 million customers.
49. The US has the second greatest consumer base, with greater than 168.6 million customers.
Apart from the dominant international locations, the platform has a worldwide attain and unfold of customers globally.
50. Instagram world viewers dimension, April 2023:
| Nation | Energetic Instagram Customers |
| India | 326.6 million |
| US | 168.6 million |
| Brazil | 132.6 million |
| Indonesia | 106 million |
| Turkey | 56.4 million |
| Japan | 54.7 million |
| Mexico | 43.8 million |
| Germany | 33.8 million |
| UK | 33.5 million |
| Italy | 30.3 million |
(Supply)
Instagram Demographic Statistics
As social media has develop into such an integral a part of our lives, consumer statistics mirror how important the platform is for the youthful demographic.
Social platforms are actually crucial channel for consuming information, media, and leisure.
51. As of April 2023, 50.6% of Instagram’s world customers determine are male, and 49.4% are feminine.
52. Not like Fb, Instagram is dominated by a youthful demographic; customers aged 18 to 24 make up nearly all of Instagram’s promoting viewers, at 517.7 million customers.
53. Instagram customers worldwide by age group:
| Age group | % of whole advert viewers |
| 13-17 | 8.2% |
| 18-24 | 32% |
| 25-34 | 29.6% |
| 35-44 | 15.3% |
| 45-54 | 8.2% |
| 55-64 | 4.2% |
| 65+ | 2.6% |
(Supply)
Instagram As A Information Supply
54. 16% of US adults recurrently use Instagram as a information supply, in comparison with 30% who use Fb and 26% who use YouTube.
55. Ladies account for 59% of standard information shoppers on Instagram.
(Supply)
In Abstract
These info and statistics are only a small snapshot of the present state of Instagram – however they supply a glimpse on the energy of this social media platform.
We hope you should utilize a few of what you’ve realized right here to higher perceive Instagram and its customers, as a way to craft simpler advertising and marketing methods, join authentically together with your audience, and harness Instagram’s full potential to develop what you are promoting.
Extra assets:
Featured Picture: Roman Samborskyi/Shutterstock
FAQ
How does Instagram’s consumer demographics relate to social media advertising and marketing methods?
Instagram’s consumer demographics are essential in crafting social media advertising and marketing methods. With a majority of customers being between 18 and 24 years previous, entrepreneurs can tailor their content material to attraction to youthful audiences, specializing in trending subjects, eye-catching visuals, and interactive options like polls and tales. Gender distribution additionally informs content material technique, as there’s a pretty even break up between female and male customers. Understanding that a big portion of customers are receptive to promoting on the platform, manufacturers can leverage Instagram’s advertising and marketing options to focus on potential clients successfully.
Are you able to supply insights on the incomes potential for influencers on Instagram throughout completely different follower counts?
Instagram gives a profitable platform for influencers of various sizes to earn earnings. Nano-influencers with 1,000 to 9,999 followers can earn as much as $1,105 per publish, indicating that even these with a smaller attain can monetize their content material. Because the variety of followers will increase, so does the potential incomes, with micro-influencers incomes as much as $1,674 per publish, and mega-influencers with 500,000 to 999,999 followers incomes as much as $5,497. Influencers with over 1 million followers can rake in as much as $5,865 per publish, highlighting Instagram as a robust revenue-generating medium for content material creators.
What are the highest Instagram hashtags of 2023, and what does their utilization mirror about consumer engagement?
The highest hashtags on Instagram in 2023 embody #love, #instagood, and #style, every with over a billion makes use of. This development signifies consumer curiosity in private expression, visible aesthetics, and way of life content material. Hashtags are a elementary side of accelerating visibility and discoverability on the platform. Entrepreneurs and content material creators can leverage these common tags to realize traction throughout the Instagram ecosystem, align their content material with consumer pursuits, and enhance engagement.
